Conversion Tracking Helps You Improve the Return on Investment (ROI) from Your Online Advertising Because It:

Conversion tracking helps you improve the return on investment (ROI) from your online advertising because it:

  • measures trends relating to the search terms people have used before seeing your ad
  • shows you which ads lead to customer actions that have value for your business
  • automatically gives you personal details about the people who convert
  • focuses on getting customers to complete an online purchase

Right Answer:

  • shows you which ads lead to customer actions that have value for your business

Explanation:

https://medium.com/swlh/7-reasons-why-your-business-should-use-google-ads-ad7ecaea1033

Conversion Tracking is a procedure where the statistics and analytics help determine which particular viewer or consumer is actually converting themselves into doing some actions on your website. If they do the same, your website will have a higher return on investment value.

  • Conversion Tracking helps the advertisers to determine who is actively converting on their ads.
  • The unique users will be compared to the total number of users to analyze how many people are revisiting the website to avail the products or services.
  • Having said that, unique users will increase the reach of your brand whereas repeated users will increase your conversions

Generating both of the above in tandem is what you need as an advertiser. You want the new unique user who is visiting your website. It shows that the website and the ads shown are perfectly relevant and actually made an impact with the viewer.

On the other hand, having a repeated user will increase your brand’s trust in their eyes. Thus, a user who revisits will have a higher chance of converting into any sort of action than a new user who just saw your website for the first time.

If you have any doubts regarding the question Conversion Tracking Helps You Improve the Return on Investment …do leave us a comment below.

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