Data for Your Client Shows that More Estimated Total Conversions Are Coming from Mobile Devices versus Computers and Tablets. how Can You Use This Data to Optimize Your Client’s Bidding Strategy?

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?

  • Set a mobile bid adjustment to decrease bids for searches on computers and tablets
  • Use target search page location to help get your client’s ads to the top of mobile search page results
  • Set a mobile bid adjustment to increase bids for searches on mobile devices
  • Use enhanced cost–per–click (ECPC) to increase bids that are likely to result in conversions from mobile devices

Right Answer:

  • Set a mobile bid adjustment to increase bids for searches on mobile devices

Explanation:

https://support.google.com/google-ads/answer/2472719

Whenever a client faces a situation where the number of active clients or actual conversions is more in Mobile devices compared to computers and tablets, it is clear that the bids need to increased for searches on mobile devices specifically.

It is evident that having a higher rate of concentration on mobile devices is better at that point in time. The types of ads that show up on Mobile devices are as follows:

  •  Text Ads
  • Image Ads
  • Mobile App Promotion Ads
  • Call-only Ads

As you can see, these are the type of ads that you can go ahead with, in case of Mobile Devices. The Call-only Ads will give you a higher number of conversions since people will easily approach or contact you compared to the other type of ads.

Increasing the bids for mobile devices means that your ad campaign will be focused more on these devices only. Thus, your ad budget will be spent fruitfully, without actually making the ads reach out to people who are not taking any action online.

If you have any doubts regarding the question Data for Your Client Shows that More Estimated Total Conversions…do leave us a comment in here.

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