Data Shows that The Audience for A Client’s Running Shoe Store Is Women Ages 35 to 50. how Can You Optimize This Client’s Display Network Campaign Based on Your Research?

Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

  • Set up a remarketing list to show ads to women who have previously visited your client’s website
  • Increase cost–per–click (CPC) bids and experiment with variations of ad text that includes running tips
  • Add demographic and age targeting to show ads to people in this audience
  • Use frequency capping to limit the number of times men ages 40 to 65 see your client’s ads

Right Answer:

  • Add demographic and age targeting to show ads to people in this audience

Explanation:

https://support.google.com/adwords/answer/2580383?hl=en

Demographic Targeting can be easily understood as the Ad campaign targeting where you have to choose a particular Demographic, obviously. With this type of targeting, there are a bunch of parameters that a particular organisation or individual need to take care of while putting forward their ads.

With demographic targeting in Google Ads, you can relinquish a precise set of inherent consumers who are predisposed to be within a particular age range, gender, parental status, or household income. For instance, if you run a fitness studio exclusively for women, demographic targeting could help you avoid showing your ads to men.

The parameters that are taken into consideration are as follows:

  • Age
  • Gender
  • Parental Status
  • Household Income etc.

Keeping these things in mind, the ads can be displayed according to the audience based on some basic surveys.

If you have any comments about the question Data Shows that The Audience for A Client’s Running Shoe Store…do leave us one below.

Leave a Reply

Your email address will not be published. Required fields are marked *

*