Google Analytics Can Help You Learn More About the Behavior of Your Client’s Customers Because It Shows You How:

Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how:

  • likely they are to click her ads
  • likely they are to become a regular customer
  • they perceive her products
  • they interact with her website

Right Answer:

  • they interact with her website


Google Analytics is a free premium web analytics service offered by Google. It traces and summarises website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched this particular service in November 2005 after acquiring Urchin.

Blended with Google AdWords, users can now analyse online campaigns by trailing landing page quality and conversions. Goals might include

  • sales
  • lead generation
  • viewing a specific page
  • downloading a particular file

The strategy of Google Analytics is to exhibit high-level, dashboard-type data for the infrequent user, and more in-depth data besides into the report set.

Google Analytics analysis can differentiate inadequately functioning pages with procedures such as funnel visualization, where visitants came from, that is, the referrers, how long they stayed on the website and their geographical position.

It also provides more advanced features, including custom visitor segmentation. Google Analytics e-commerce reporting can track sales activity and performance. The e-commerce reports show a site’s sales, revenue, and many other commerce-related metrics.

If you have any doubts regarding the question Google Analytics Can Help You Learn More About the Behavior…do leave us a comment in here.

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