Higher Quality Scores Typically Result In:

Higher Quality Scores typically result in:

  • higher costs and better ad positions
  • lower costs and better ad positions
  • lower costs only
  • better ad positions only

Right Answer:

  • lower costs and better ad positions



Quality Score

Quality Score is Google’s evaluation of the quality and pertinence of both your keywords and Pay-per-click ads. It is utilised to find out your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.

Your current Quality Score and its component scores can be observed with 4 Quality Score status columns

  • Qual. Score
  • Landing page experience
  • Ad relevance
  • Expected clickthrough rate (CTR)

Out of the given four options, Clickthrough Rate can be considered as the most efficient way of calculating your Quality Score.

Clickthrough Rate is the number of clicks your ad gets divided by the number of times your ad is displayed (impressions) via Google searches only. As stated, the keyword click-through rate is the number one factor for determining your Quality Score.


  • Clickthrough Rate = ( Total Measured Clicks / Total Measured Ad Impressions ) * 100

Thus, you gotta make sure that the Clickthrough Rate is as high as possible by paying attention to the keywords’ relevancy.

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