How are rich media ads different from other ad formats

How are rich media ads different from other ad formats?

  • They are static image ads
  • They are displayed on the Search Network
  • They are ads with animation or other types of motion
  • They are a type of text ad

Right Answer:

  • They are ads with animation or other types of motion

Explanation:

Rich media lets agencies create complex ads that can elicit strong user response. Using HTML5 technology, the ads can include multiple levels of content in one placement: videos, games, tweets from an ad, etc. If you have a simple objective to generate clicks or a more ambitious goal to create brand awareness, rich media is the format to go with.

Whats the difference between Standard Display & Rich Media:

Standard Display:

  • Standard Display only allows a single .html, .gif, .jpg, .png, file formats with less than 200k.
  • Doesn’t contain any expansion and tracks only single click through link.

Rich Media:

  • Exceeds 200K
  • Can use multiple files
  • May contain video
  • May expand to a larger size if necessary.
  • May include detailed tracking metrics on user interactivity.
  • May track multiple click-through links.
  • May contain other special features (polling, send-to-a-friend, gallery, etc.)

You can learn more about –  http://www.richmediagallery.com/formats

Learn More Here: https://support.google.com/richmedia/answer/2417545

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