Julian Wants to Reach Potential Customers Based on The Type of Device They’re Using, but He Doesn’t Know how His Campaign Performs on Different Devices. how Can Julian Find Meaningful Data that Will Help Him Decide Which Devices to Target?

Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?

  • Create multiple campaigns that target different devices, and monitor the results
  • Create multiple ad groups that target different devices, and monitor the results
  • Segment his campaign statistics by device
  • Set up an experiment to test which device he should target

Right Answer:

  • Segment his campaign statistics by device

Explanation:

https://support.google.com/google-ads/answer/2370266?hl=en

A category that you can affix to your campaign’s reports and plans in order to build your execution data around that particular criteria is defined as a Segment. For example – ad type or day of the week.

  • You can append the segments “Device” and “Day of the week” to conjecture the days when your customers are more inclined to see your ad on their mobile devices.
  • Use time segments (such as hour of the day or specific months) to separate variations in your performance.
  • For example, if you segment your data as per the day of the week and find that your ad performance is drastically different on Saturdays, you can modify your bids to account for the change in user behavior.
  • The differentiation options that are accessible depending on whether you’re surveying your keyword, ad, ad group, or campaign tables.

This is a particular type of filter which can pinpoint your ad campaign accordingly on that given filter. As suggested above, it will be shown on that very day itself.

Suppose a Pizza joint exclaims about a coupon code only valid on Sundays, it will show on the network on Sundays only.

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