Maria Noticed Last Month that Her Ad Often Showed up Beside a Competitor’s Ad for The Same Search Terms. how Can Maria Understand how Her Performance Compares to That of Other Advertisers?

Maria noticed last month that her ad often showed up beside a competitor’s ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers?

  • Use the paid & organic report to see how often her website pages are showing in Google’s free organic search results.
  • Use the Auction insights report to show how often her ads rank higher in search results than those of other advertisers.
  • Track the clicks and clickthrough rate (CTR) of her ad campaign.
  • Use the Search terms report to see the terms people were searching for when her ad was shown.

Right Answer:

  • Use the Auction insights report to show how often her ads rank higher in search results than those of other advertisers.

Explanation:

https://support.google.com/google-ads/answer/2579754

Auction Insights Report can be defined as the report where you can compare your statistics and situations with other advertisers who are a part of the same auctions that you already are. It is a great tool to analyse where exactly you are going perfectly and where you are lagging behind in comparison to other advertisers.

The various statistics that are available to you in the Auction Insights Report for Search campaigns is as follows:

  • Average Position
  • Impression Share
  • Overlap Rate
  • Position Above Rate
  • Top of Page Rate
  • Outranking Share

These are the parameters that you will be able to use the data in order to compare yourself with other advertisers who have been a part of the same auctions. At times, it is necessary to learn from others mistakes as well. It will surely let you work on your Ad Campaigns much more carefully than before.

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