Nadia Manages a Local Gym and Is Running an Ad to Drive More Free Trial Memberships. What Could She Include in Her Ad Text?

Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

  • A prominent headline like “TRIAL MEMBERSHIPS AVAILABLE”
  • A promotion like “20% off fitness classes”
  • A call-to-action like “Visit our gym now”
  • A call-to-action like “Sign up for a free trial”

Right Answer:

  • A call-to-action like “Sign up for a free trial”

Explanation:

https://www.optimizely.com/optimization-glossary/call-to-action/

Call to action can be considered as a cue for the viewers who are watching a particular advertisement from an advertiser. With the help of a call to action, an advertiser will be able to make the viewer reach out to them after going through the ad instead of just quitting or skipping the certain ad or website after having a look at it.

The usual call to action options used are as follows:

  • Buy
  • Register
  • Sign up etc.

Now, as far as the question reckons, Nadia needs to include the call to action “Sign Up for a Free Trial“. After she ads this, it is guaranteed that people will interact with her ads since it is basically free for them eventually and they would get to try something.

Having this call to action will actually increase the number of direct interactions with her gym compared to the usual text ad.

If you have any doubts regarding the question Nadia Manages a Local Gym and Is Running an Ad to Drive…do leave us a comment below.

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