Paige’s Pet Store Is Deciding on Keywords for A New Google Ads Campaign. how Should Paige Set up Her Google Ads Keywords?

Paige’s Pet Store is deciding on keywords for a new Google Ads campaign. How should Paige set up her Google Ads keywords?

  • Use the Keyword Planner to come up with keyword ideas for Display Network campaigns.
  • Use negative keywords for terms that are related to pets and animals.
  • Bundle similar keywords together in one ad group based on common themes.
  • Use general keywords to reach a specific audience.

Right Answer:

  • Bundle similar keywords together in one ad group based on common themes.

Explanation:

https://support.google.com/google-ads/answer/6372655

Ad groups are basically when advertisers club in a similar type of keywords with a slight change in the product types. This is specifically done in order to segregate the audience from ending up at the wrong type of product having similar keywords.

For example, if a person wants to check for digital cameras. If he goes ahead and searches for it, a group of keywords will have been associated with his type of search options.

  • He will not be guided ahead to point-and-shoot cameras, obviously.
  • This is because he is not particularly searching for those.
  • Point-and-shoot cameras fall into the group of cameras but not in the group of digital cameras.

Hence, that particular person will not be shown anything about cameras which are not digital in nature. It will be considered as bad advertising and the person will lose the trust of the advertiser in the future.

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