Research for A Client Who Owns Used Car Dealerships Shows that People Who Visit His Website Also Visit Certain Popular Car Blogs. Which Targeting Method Would You Use to Reach These People?

Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?

  • Placements
  • Remarketing
  • Topics
  • Keywords

Right Answer:

  • Placements


Placements can be explained as the positioning of ads on the Google Network. The placement of ads is extremely important from the point of view of an advertiser.

The placements of ads can be done based on the following parameters:

  • a website
  • a specific page on a site
  • a mobile app
  • video content
  • an individual ad unit

The placement of ads falls in the Display Network of the Google Ads. Placements specifically target the audience accordingly. People that are interested in that specific type of product or service will be targeted.

Placement of ads will pinpoint the consumer base like none other. For example, if an advertiser for an SUV wants to place their ads, they will not preferably go for the people whose household income is less than that of what they can afford for.

It is practically pointless to do so since the conversion and return of investment on that particular campaign will get dampened significantly.

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