Target Cost-Per-Acquisition (CPA) Bidding Can Help Drive Conversions by Using Your Conversion History And:

Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:

  • cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely
  • cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely
  • cost-per-click (CPC) goals to raise your bid when a conversion is more likely
  • cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely

Right Answer:

  • cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely

Explanation:

https://www.bigcommerce.com/ecommerce-answers/what-is-cost-per-acquisition-cpa-what-is-benchmark-retailers/

The Cost per Acquisition is simple arithmetic that is used in the field of online marketing. It is pretty much a measure of how well your investment is bringing you the goods, or in this case, conversions. The mathematical formula for calculating Cost per Acquisition is as follows:

Cost per Acquisition = Total Cost of the Campaign / Number of Conversions.

In a simple measurement, it will calculate how much amount you ended up spending per one specific conversion at the end of a stipulated time period. Cost per Acquisition is practised in the following marketing mediums:

  • Display
  • Affiliate
  • PPC
  • Content Marketing
  • Social Media

As the question suggests, Target CPA is a specific viewpoint of CPA where you are focusing on targetting your ads on absolutely particular viewers. After checking through the behaviour patterns, advertisers do it with target CPA in order to narrow down the chances of getting a failed investment as much as possible.

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