What Changes Can You Make to The Display Network Campaign of A Client Who Wants to Drive Awareness of Her Natural Beauty Brand?

What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?

  • Use a balanced combination of broad-, exact-, and phrase-matched keywords
  • Add affinity audiences targeting people interested in green living and beauty
  • Target large metropolitan areas where people are more likely to encounter her product
  • Increase the daily budget and add text ads with clear call-to-actions like “Buy now”

Right Answer:

  • Add affinity audiences targeting people interested in green living and beauty



Audience Targeting:

As you can see, the basic premise of this very brand and the client is Audience Targeting. She is willing to push her natural beauty brand to the relevant people only.

There are basically three types of audience targeting that you can do such as:

  • Display
  • Search
  • Video

It is imminent that these are the most basic ways to advertise or promote yourself or your product in front of the target audience. With the Display option, it is the situation where you are betting on your audiences’ interest. Your product will be displayed based on the relevancy of the people who are interested in products similar to yours.

With the Search option, your product will be legitimately searched by the people interested by themselves. You just have to make sure that your campaign has the appropriate keywords and catchphrases. This is the most normal way to connect to your audience, albeit with a bit of promotion here and there.

Finally comes the option of Video where you will have to explain about your product in the form of a video. Then you have to upload the same video on a video sharing platform like YouTube where there will be massive traction. Capitalizing on that, you have to promote your product and succeed.

If you have any doubts related to the question What Changes Can You Make to The Display Network Campaign… leave a comment below.

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