What’s One Benefit Of Creating Multiple AD Groups

What’s one benefit of creating multiple ad groups?

  • You can target specific ad groups into various Google networks
  • You can break up keywords and ads into related themes
  • You can set different budgets for each ad group
  • You can pause specific keywords if they’re not performing well

Right Answer:

  • You can break up keywords and ads into related themes


Many advertisers find it helpful to base their ad groups on the sections or categories that appear on their website. For example, let’s say you sell desserts, beverages, and snacks on your website.

In the table below, each ad group contains a keyword list focusing on a product you’d sell. The keyword list in each ad group tells our system to show ads for these products only on websites related to them.

Ad group: desserts Ad group: beverages Ad group: snacks
cupcakes soda potato chips
pumpkin pies coffee pita chips
apple pie iced coffee beef jerky
chocolate cake iced tea salted peanuts
ice cream sparkling water mixed nuts
cookies orange juice rice crackers

Targeting with different ad groups make it easy for you and chance of getting high RIO.

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