When Creating a Keyword List Using Broad Match, Why Should You Leave out Misspellings and Plural Forms of Keywords?

When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

  • Google Ads can automatically include these variations for you
  • Your keyword list would be disapproved based on Google’s advertising policies
  • Google Ads only shows an ad for keywords with proper spelling and plural forms
  • Broad match only includes the exact words and phrases a user searches for

Right Answer:

  • Google Ads can automatically include these variations for you



Broad match is one of the four keyword matching options that improve handling on how approximately the keyword requires to resemble a consumer’s search term in order for your ad to get displayed.

You can pick one or more analogous options for a keyword, and a ubiquitous match will be utilised by default if you don’t stipulate an appropriate matching option. Broad match lets a keyword activate your ad to exhibit whenever someone explores for that

  • particular phrase
  • similar phrases
  • singular or plural forms
  • misspellings
  • synonyms
  • stemming (such as floor and flooring)
  • related searches
  • other relevant variations

Broad match can be explained as the exact opposite of negative keywords. In this case, your consideration of words has a bigger bracket of approximation compared to the latter.

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