When Creating Text Ads to Advertise a Client’s Small Chain of Italian Restaurants, What Should You Include in The Ad Text to Make It Compelling to Potential Customers?

When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

  • An exclamation point in the display URL
  • Use the same headline and description as other advertisers
  • Information about Italian food in the description
  • Include call–to–actions, such as “Find the nearest location”

Right Answer:

  • Include call–to–actions, such as “Find the nearest location”

Explanation:

https://support.google.com/google-ads/answer/1704389?hl=en

Text Ads are the type of ads where you have to write down a structured sentence or two explaining about your product or service effectively. In a text ad, only words are to be used.

As the definition itself suggests, text ads do not contain any type of image or video reference along with it. So, it is to be made clear to the buyers that you mean business right from the word go.

You can’t be complacent enough in explaining yourself. There is no point in wasting the consumer’s time since going through texts is a slippery slope. You need to be as specific as possible while drafting a text Ad.

Length limits:

Field Max length
Headline 1 30 characters
Headline 2 30 characters
Headline 3 30 characters
Description 1 90 characters
Description 2 90 characters
Path (2) 15 characters each

These are the length limits for an average text ad. Make sure to put your point forward as perfectly as you can. With a crisp and no-nonsense text ad, you can easily get the attention of a potential customer.

Do you got doubts regarding this question When Creating Text Ads to Advertise a Client’s Small Chain …then do let us know by leaving a comment below.

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