When Setting up A Search Network Campaign for A Client, You Want Her Ad to Get as Many Clicks as Possible Within Her Budget. Which Bid Strategy Should You Use to Achieve This Goal?

When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?

  • Maximize Clicks
  • Manual cost-per-click (CPC)
  • Cost-per-thousand impressions (CPM)
  • Cost-per-acquisition (CPA)

Right Answer:

  • Maximize Clicks



As the question itself suggests, Maximize Clicks is the only way out for the client to get as many ads as possible. Previously known as Automated Bidding, Maximize Clicks is the best way to get the most number of clicks with a daily budget limit. After you set it up, Google Ads will do everything automatically.

The whole process of placing and running the ads along with the prices is automated afterwards. You don’t have to separately take care of the bid amounts for:

  • Ad Groups
  • Keywords
  • Placements etc.

However, there is a small concern with Maximize Clicks. Almost all of the viewers will get to see the advertisements regarding your product or service.

Thus, it is sure that all of the users will not feel the Ad is relevant for them. Thus, the conversion ratio will be lower than usual compared to properly targeted Ads. In the latter, you will get less clicks but at the same time, a high percentage of them will actually engage with your Ads.

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