Which Client Would You Advise to Use Radius Targeting?

Which client would you advise to use radius targeting?

  • Mabel, who wants to exclude her ads from certain cities
  • Luis, whose e-commerce business delivers nationwide
  • Christopher, who wants to promote his new product in select cities
  • Denise, whose service can reach customers within 30 miles

Right Answer:

  • Denise, whose service can reach customers within 30 miles



Google Ads location targeting is a feature by Google Ads where you can specify your ads over a given part of area or locality as per the product or service that you are willing to target. It is a very fruitful measure since you know this particular form of targeting will yield you benefits much more than any random type of advertisements.

The parameters for the Google Ads location targeting are as follows:

  • Countries
  • Areas within a country
  • A radius around a location
  • Places of interest
  • Your business locations
  • Tiered demographics

Location targeting benefits you concentrate your advertising on the sections where you’ll find the precise shoppers and restrain it in areas where you will not. This particular type of targeting could help raise your return on investment (ROI) as a result.

The diversity of that particular location also matters. For example, if India is your target location, then you need to take care of a lot of parameters as well. Indians are different from one city to another based on their outlook, choices and execution.

If you have any doubts regarding the question Which Client Would You Advise to Use Radius Targeting….leave us a comment in here for the answers.

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