Which of these metrics is especially important to clients who are running a branding campaign?
- Phone call conversions
- Average cost–per–click (Avg. CPC)
- Clickthrough rate (CTR)
Brand Awareness can be interpreted as the degree to which buyers are accustomed to the characteristics or perception of a particular brand of goods or services. Brand Awareness is directly proportional to time and your product or service’s
Branding campaigns have a unique objective: to raise awareness and visibility of your product, service, or cause. To help reach these objectives, you can create Google Ads campaigns using the Brand awareness & reach the goal to increase traffic to your website or encourage customers to interact with your brand.
In general, there are three ways to get your Brand Awareness in check:
- Customer Engagement
- Reach and Frequency
Firstly, Impressions speak a lot about any particular ad campaign, more or so in the case of Brands. The end results of the Impressions section may not tell you a clear picture of whether the people actually bought your thing or not. But it surely let you know the exact number of people associated with the viewing part.
Customer Engagement, as the next point says, is an important cog as well. The campaign must try and be interactive with the audience. This will pretty much lead to more success than a random, boring advertisement where there is no effort whatsoever.
Finally, Reach is the number of visitants exhibited to an ad. Increased reach means that an ad is shown to more likely customers, which may lead to increased awareness. Frequency is the average number of times a visitor was exposed to an ad over a period of time.
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