Which Targeting Option Should an Advertiser Use when Trying to Reach 25-30 Year Old Males?

Which targeting option should an advertiser use when trying to reach 25-30-year-old males?

  • Contextual targeting
  • Demographic targeting
  • Interest category targeting
  • Keyword targeting

Right Answer:

  • Demographic targeting

Explanation:

Targeting is a strategy that is used by advertisers where they can specifically choose the type of audience they want, to watch their ads or visit their websites. Targeting helps a lot in filtering the audience which the advertisers think will bring a maximum amount of impact as far as their businesses are concerned.

The different types of targeting are as follows:

  • Location
  • Demographic
  • Language
  • Device etc.

As far as the question is concerned, demographic targeting is the correct way to reach the 18 to 25-year-olds. Since demography stands for a section of the population, this particular age group also falls into the same. As of 2018, this age group is regarded as the millennials and are the most active group on the Internet.

Having said that, this particular group of people on the Internet gives any advertiser the maximum chance to convert online. Demographic Targeting will certainly help the advertisers not only reach this particular group but also strengthen their audience accordingly.

Do you got queries regarding this question Which Targeting Option Should an Advertiser Use when Trying…then do let us know by leaving a comment below.

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