Which Two Bidding Strategies Can Boost Brand Awareness and Recognition?

Which two bidding strategies can boost brand awareness and recognition? (Choose 2)
Select All Correct Responses

  • Cost-per-acquisition (CPA)
  • Cost-per-click (CPC)
  • Cost-per-thousand viewable impressions (vCPM)
  • Cost-per-view (CPV)

Right Answer:

  • Cost-per-thousand viewable impressions (vCPM)
  • Cost-per-view (CPV)

Explanation:

https://www.quora.com/What-is-cpm-in-AdWords

There are multiple types of bidding strategies which can boost brand awareness and recognition. These strategies help the brands to push forward into the market without a lot of trouble. A few of these types of bidding strategies are as follows:

  • Cost per Acquisition
  • Cost per Click
  • Cost per View
  • Cost per thousand viewable impressions etc.

Out of the given options, Cost per view and Cost per thousand viewable impressions will be helpful to boost brand awareness and recognition, as the question suggests. Cost per View is when an advertiser has to pay the price for the advertisement when the viewer has seen the ad, or when a view is counted.

Similarly, cost per thousand viewable impressions is purely incorporated to get hold of an audience in the market. The sole purpose of these ads is to get a select bunch of people to see about your company and actually remembering your name and presence more than anything else.

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