You Can Win a Higher Ad Position in The Auction with A Lower Cost–per–click (cpc) Bid By:

You can win a higher ad position in the auction with a lower cost–per–click (CPC) bid by:

  • creating ads that include terms or phrases people are searching for
  • creating high–quality ads and landing pages
  • creating ads that link to a generic landing page
  • All of the listed answers

Right Answer:

  • creating high–quality ads and landing pages

Explanation:

https://support.google.com/google-ads/answer/6300?hl=en

Ad Position

Ad Position can be defined as the order in which your Ad appears on the search page in comparison to other Ads which are present there. Just in case if your Ad has the top position, it means that that Ad is at the highest position on the page relative to all other ads combined.

It obviously does not mean that your Ad will be above the search results. The Ad Position is decided by a formula which is also known as Ad Rank. Ad Rank gives your Ad a score based on a few parameters. Those are as follows:

  • Bid
  • Quality of Ads
  • Landing Page
  • Ad Rank thresholds
  • The context of a person’s search
  • Expected impact of extensions

Even if you have a competitor who has a higher and stronger bid than you, still you can take the take spot as far as the Ad Positions are concerned. In that case, you just have to use highly relevant keywords and ads.

The Ad Position of your Ad is not consistent though. It might change accordingly. The competition and the context of a person’s search can easily influence the Ad Position of your Ad.

If you have any doubts regarding the question You Can Win a Higher Ad Position in The Auction with A Lower Cost–per–click…do leave us a comment below.

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