Your Client Gets More Conversions from Ads that Appear to People in Tokyo. What Actions Should You Take to Try and Increase the Number of Conversions for This Client?

Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?

  • Refine where your ads show by adding the keyword “Tokyo”
  • Use the user location report to understand if people who click your ads are located in Tokyo
  • Create a separate ad group to target ads and bids for Tokyo
  • Use a location bid adjustment to increase bids for customers in Tokyo

Right Answer:

  • Use a location bid adjustment to increase bids for customers in Tokyo

Explanation:

https://support.google.com/google-ads/answer/6268611?hl=en

As the question suggests, the client is having more conversions when his ads appear to people in Tokyo. It is clearly understood that people are much more responsive and feel the ads are relevant to them compared to any other place. This is the only reason why the location targeting here should be strong.

In order to do that, the advertiser needs to use a location bid adjustment to increase the bids of customers in Tokyo. To do that, there are a couple of things that an advertiser needs to take care of:

  • Placement
  • Bid Automation

Placement refers to the placing of ads on the search results page where the keywords are used by the viewers. It is clear that your ads visibility depends on your keyword usage as well as the bids. Hence, the bidding needs to be spot on depending on how to share the Ad budget perfectly.

Similarly, bid automation also works in the same way if you are not able to decide what is the best bid for your Ad Campaign. Google will do it for you instead and it as much effective.

If you have any doubts regarding the question Your Client Gets More Conversions from Ads that Appear to People…do leave us a comment below.

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