Your Client Is Interested in Switching from Tv, Print, and Radio Advertising. What Are the Return on Investment (roi) Benefits of Online Advertising Campaigns Over Traditional Media Advertising?

Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?

  • Traditional media typically requires a predetermined quarterly budget, but online advertising usually lets you set your budget once a month at a fixed amount
  • Online advertising is always less expensive than traditional media
  • Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data
  • Traditional media generates exposure, but online advertising campaigns can guarantee sales

Right Answer:

  • Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data

Explanation:

As the question itself suggests, there are a lot of differences when it comes to Digital Advertising and Traditional Advertising. Traditional Advertising is extremely ineffective when compared to Digital Advertising. The statistics are actually transparent when it comes to Digital Advertising. However, it is not the same in the other.

The mediums which are the part of traditional advertising are as follows:

  • TV
  • Print
  • Radio etc.

When it comes to Digital Advertising, you can keep track of your advertisements as well as the people who are actually engaging with it. The biggest benefit with this is that you will be able to know what is the perfect audience for your product or service.

Accordingly, you will be able to funnel your promotions to the group of people who are actually helping you gain something out of it. Albeit you will have a decreased traffic but the chances of conversions increase dramatically.

If you have any queries regarding the question Your Client Is Interested in Switching from Tv, Print, and Radio Advertising…do leave us a comment below.

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