Your Client’s Campaign Is Getting a Lot of Clicks, but The Conversion Rate Is Low. Which Approach Could Help Improve Your Client’s Conversion Rate?

Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?

  • Broaden the list of keywords to reach more potential customers
  • Increase the cost–per–click (CPC) bid for low–performing keywords
  • Increase the average daily budget for the campaign
  • Make sure the landing page is closely related to the ad

Right Answer:

  • Make sure the landing page is closely related to the ad

Explanation:

https://moz.com/learn/seo/conversion-rate-optimization

Getting clicks on ads is one of the things that initiates the relationship between a client and the viewers. However, it absolutely certain that only getting clicks on the ads won’t help the client in the long run. The clicks on ads need to be converted into actions.

It is understandable that conversions will get profits for the clients, clicks will get exposure. Conversion rates will be bettered with the help of conversion rate optimization. It benefits the whole process in these ways:

  • Improved Customer Insights
  • Better Return on Investment
  • Better Scalability
  • Better Use Experience
  • Enhanced Trust

As the question explains, having a landing page perfectly apt to the ads is extremely crucial. If the ads are misleading and do not convey the same message as the landing page displays, people will straightaway lose trust on the client and might never even consider purchasing or availing the products or services respectively. Thus, it is clear that the landing page needs to be as true to the ads as possible.

Do you got doubts regarding this question Your Client’s Campaign Is Getting a Lot of Clicks…then do let us know by leaving a comment in here.

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