A Direct Response Advertiser Is Primarily Interested in Generating Conversions from A Display Campaign. to Get a Potentially Better Return on Investment, This Advertiser Should Use:

A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:

  • viewable cost–per–thousand impressions (vCPM) bidding
  • target cost–per–acquisition (CPA) bidding
  • cost–per–click (CPC) bidding
  • cost–per–day (CPD) bidding

Right Answer:

  • target cost–per–acquisition (CPA) bidding



As the question expresses, the advertiser here is a specific type of one direct response advertiser. Their primary goal is to ascertain a truckload of conversions no matter what the prerequisites are. In this particular case, the advertiser is willing to make sure that they end up with the most number of conversions.

The most basic conversions that are taken into consideration in today’s world are as follows:

  • Sales or Purchases
  • Signups
  • Mobile App Downloads etc.

As you can see, sales or purchases can be considered as the true conversions for an advertiser. With a certain amount of money spent on advertising, they would want more than that back in their pockets with the help of meaningful sales or purchases on the concerned website of their business.

It is certain that having a lot of sales will result in the maximum number of conversions. Apart from that, signups and mobile app downloads are the conversions where audience engagement is measured. The audience who are doing these on their part has a great chance of coming back to the website to make a purchase or something.

Do you got doubts regarding this question A direct response advertiser is primarily interested in generating conversions from a Display campaign…then do let us know by leaving a comment below.

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