A Direct Response Advertiser Would Like to Promote a New Line of Non–stick Cookware that Is Being Sold on An E–commerce Site via A Display Ad. She Should Choose a Landing Page for The Ad that Features:

A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that features:

  • all non–stick cookware sold on the site
  • all cookware sold on the site
  • a specific pan within the new line
  • the entire new line of non–stick cookware

Right Answer:

  • the entire new line of non–stick cookware

Explanation:

https://unbounce.com/landing-page-articles/why-should-i-use-landing-pages/

Advertisements are key to promote your products or services on a particular platform. When it comes to Display advertisements, these are extremely helpful since people can go through each and every product or service description. Having the maximum information displayed in the most minimalistic fashion gives you the edge above other advertisements.

The most common things that separate display advertisements over text advertisements are:

  • Product descriptions
  • Product image
  • Extra Call to action options etc.

A landing page is your product or service’s website which is the resultant page for the viewer when they click on the advertisement and get redirected to. A landing page determines your advertisement’s potential. If a viewer is going ahead and clicking your advertisement but isn’t actually satisfied with the end result, then it is not a well-optimized landing page.

If you have any queries regarding the question A Direct Response Advertiser Would Like to Promote a New Line…do leave us a comment in here.

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