A Running Shoe Company Wants to Reach “Avid Marathon Runners” Instead of Just “sports Fans”. Which Targeting Method Should This Advertiser Use?

A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?

  • Managed Placements
  • Custom affinity audiences
  • Demographic targeting
  • Affinity audiences

Right Answer:

  • Custom affinity audiences



Video ads run on YouTube and across the web through Google Ads. There are more than one billion users in YouTube which is now available in above 70 countries and in above 60 languages which is currently offering rich content from all over the world. The Google Display Network reaches over 90% of Internet users worldwide through two million sites and apps.

  • With custom affinity audiences method, you can create audiences who are more followed and attached to your brands, compared to our broad, TV-like affinity audiences.
  • For example, rather than reaching sports fans, a running shoe company may want to reach avid marathon runners.

You can advertise to consumers at moments that matter just by targeting your video ads on YouTube and the Display Network. There is a list of the wide variety of targeting methods that are available to you, such as demographic groups, interests, placements and remarketing lists. With these, you can reach specific or niche audiences based on who they are, what they’re interested in and what content they’re viewing.

Do you got queries regarding this question A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”…then do let us know by leaving a comment below.

Leave a Reply

Your email address will not be published. Required fields are marked *