Ads Are Likely to Be Most Contextually Relevant to The Sites on Which They Appear when Using:

Ads are likely to be most contextually relevant to the sites on which they appear when using:

  • Remarketing
  • Affinity audiences
  • In–market audiences
  • Topic targeting

Right Answer:

  • Topic targeting


Contextual Advertising is advertising where the content of the ads displayed will be relevant to the website’s content. The ads displayed on the website are based on keyword targeting which is shown by the automated systems in this type of traditional contextual advertising. Google Adsense can be described as the perfect example for the Contextual Advertising where the Google robot automatically serves ads which are relevant to the content on that specific website.

For example, if you run a movie review blog, then Google Adsense might serve ads to buy movie tickets or sign up for a movie streaming service. These displayed ads are selected from the inventory of advertisers who register through Google Ads. The following are some of the examples of the Contextual Advertising.

  • In-Video Contextual Advertising: A YouTube ad for shampoo shown before a video tutorial of how to cut your own hair.
  • Behavioral Advertising of Contextual Advertising is designed to target the user based on their behavior rather than just the users’ stated preferences.

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