An Advertiser Promoting the Release of A Film That’s Entirely in French with No Subtitles Wants to Advertise on You Tube. He’s Advertising It Heavily in France Through a Traditional Ad Campaign, but Wants to Ensure that Online Ads Reach the Most Relevant You Tube Audience. Which Should He Do?

An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?

  • Set language targeting options for the campaign containing the ads for the film
  • Change the managed placements to French
  • Target specific YouTube localized domains
  • Change the Google Ads account language setting to French during setup

Right Answer:

  • Set language targeting options for the campaign containing the ads for the film

Explanation:

https://support.google.com/partners/answer/2740757?hl=en

Based on your chosen language targeting options, your ads are targeted to reach a certain audience who are of the same language you selected for targeting. With this information, Google Ads works to ensure that your ad appears to your chosen audience.

  • The language preference you set on the YouTube homepage determines in which language a user prefers to view YouTube.
  • In addition to this, you can also determine which languages the user is familiar by going through the user’s browser language, location, and viewing history.
  • Based on this language targeting only, the YouTube will display ads that are targeted to its user based on their language preference.

For example, users who choose Spanish as their language preference will only see the ads that are targeted to Spanish users. However, if an English speaking user is located in Spain and doesn’t specify a language preference, then he/she will also be targeted with the Spanish Ads based on his/her location.

Language targeting lets you reach an audience that speaks one or multiple languages, allowing you to reach your users even if they’re physically located in non-native areas.

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