An Advertiser Using Viewable Cost–per–thousand Impressions (vCPM) Bidding Wants to Maximize Exposure on A Specific Set of Sites Selected for A New Campaign. Which Is a Best Practice when Setting up The Campaign?

An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?

  • Create a campaign for each website
  • Set bids on individual placements
  • Set bids at the ad group or campaign level
  • Choose websites that represent a variety of themes

Right Answer:

  • Set bids on individual placements

Explanation:

https://support.google.com/adwords/answer/2470108?hl=en

A bid placement has to be a part of the Display network for you to show your ads in that website. If the targeted website had an app, your ads will be shown in that as well. You can only add managed placements to certain campaign types:

  • “Display Network only”
  • “Search Network with Display Select”
  • “Video”

As with all of the Google Ads, you have to compete with other advertisers as well to show you ads on placements you select.  If you choose any popular sites or are just getting started with advertising on the Display Network, you may need higher bids to get impressions for your display ads which can always be adjusted with your bids later.

With a certain campaign on the Google Display Network, people who regularly visit those particular websites will be able to see your advertisements more than the general audience who visit every part of the Network. Higher bids on individual placements will elevate the advertisement positions exceedingly well.

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