An Advertiser Would Benefit from Using Affinity Audience Targeting if They Want to Reach People:

An advertiser would benefit from using affinity audience targeting if they want to reach people:

  • with a very specific interest, for example, avid marathon runners
  • who’ve already visited their website
  • regardless of their particular interests
  • with a particular broad interest, for example, sports fans

Right Answer:

  • with a particular broad interest, for example, sports fans

Explanation:

https://support.google.com/google-ads/answer/2497941?hl=en

Audiences are groups of people with specific interests, intents, and demographics, as estimated by Google. You can select from a wide range of categories — such as fans of sport and travel, people shopping for cars, or specific people that have visited your website. Google Ads will show ads to people who are likely in the selected categories.

The following is the brief description of the different audience types to use for targeting in your campaigns:

For Display Campaign

  • Affinity, Custom affinity: What their interests and habits are
  • Custom intent, In-market: What they are actively researching or planning
  • Remarketing: How they have interacted with your business
  • Similar audiences: New users with similar interests to your site visitors

For Search Campaign

  • In-market: What they are actively researching or planning
  • Remarketing: How they have interacted with your business
  • Customer Match: What you know about your customers’ activities
  • Similar audiences: New users with similar interests to your site visitors

Do you got queries regarding this question An advertiser would benefit from using affinity audience targeting…then do let us know by leaving a comment below.

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