For an Ad Entering an Auction on The Display Network, the Google Ads System Will Calculate the Effective Cost–per–thousand Impressions (e Cpm) when There Are:

For an ad entering an auction on the Display Network, the Google Ads system will calculate the effective cost–per–thousand impressions (eCPM) when there are:

  • only cost–per–click (CPC) ads entering the auction
  • both cost–per–click (CPC) and cost–per–acquisition (CPA) ads entering the auction
  • any cost–per–click (CPC) or cost–per–acquisition (CPA) ads entering the auction
  • only viewable cost–per–thousand impressions (vCPM) ads entering the auction

Right Answer:

  • any cost–per–click (CPC) or cost–per–acquisition (CPA) ads entering the auction

Explanation:

https://support.google.com/admanager/answer/6334268?hl=en

CPM is simply defined as the Revenue per one thousand impressions you get for your ad. The Query tool in Google Ads offers three eCPM metrics to help you with your business requirements. off all three metrics, each metric is derived from a different stage of ad delivery workflow.

The following is the process behind how an ad is a request from an ad server or a network.

  • A Website or an App puts a request for creative.
  • The creative is matched then and served back.
  • The ad is then rendered and the ad is displayed to the user.

There are so many metrics in eCPM such as Ad Request, Matched and Ad eCPM. Each of these metrics serves a different purpose in the Google Ads.

Do you got doubts regarding this question For an Ad Entering an Auction on The Display Network…then do let us know by leaving a comment in here.

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