How Long Should Advertisers Wait After Creating a New Display Campaign Before Analyzing Its Performance?

How long should advertisers wait after creating a new Display campaign before analyzing its performance?

  • 1-2 weeks
  • 1 month
  • 1 year
  • 2–3 days

Right Answer:

  • 1 month


There are a bunch of types of advertising campaigns that the advertisers can take help of when it comes to Google Ads. Advertisers will have to choose the type of advertising campaigns based on their product or service respectively.

Having said that, each type of campaign needs to be checked accordingly and there are differences in handling either campaign.

The types of Advertisements are as follows:

  • Search Network with Display Select
  • Search Network
  • Display Network
  • Universal App etc.

Now, there is no set time limit for the advertisers to have a look at how the campaign is doing. When it comes to Display campaigns, it is considered that advertisers can check and tweak their parameters after an estimated time period of one month, as far as the question above is concerned.

Albeit there is no specific timescale there to do that, one month is probably the best option to check how you are doing with the campaign.

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