If John is setting up a new video campaign, which manual bidding strategy should he use?
- Cost-per-thousand-viewable impressions
Cost Per View (CPV) bidding is the default way of setting the amount that you are going to pay for TrueView ads in Google Ads. You will pay for video views or interactions such as clicks, click on action overlays, cards etc with this Cost per view (CPV) bidding.
A view is counted when someone watches 30 seconds of your video ad (or the duration if it’s shorter than 30 seconds) or interacts with the ad, whichever comes first.
- To set a CPV bid, you have to fix and enter the highest amount you want to pay per view while setting up your ad group in a TrueView video campaign.
- The bid you placed will be called as your maximum CPV bid, or simply “max. CPV.” This bid applies to all ads in an ad group.
If the design and context of your ad are good, then customers on the web may see your ad, read its text, and click your URL to go directly visit your site. This type of interaction doesn’t take interactive content like video ads into account. With CPV and video ads reporting, you can evaluate how engaged viewers are with your content, where they choose to watch your videos, and when they drop off from watching your content.
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