If One of Your Display Ad Groups Isn’t Serving Due to Incorrect Target and Bid Settings, What Should You Do?

If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?

  • Set the targeting for the campaign to “Target all” and resubmit the ad
  • Set all targeting for the ad group to “Observations” and at least one targeting method to “Targeting”
  • Set the targeting for the ad group to “Target all”
  • Set the targeting for the ad group to “Broad Reach”

Right Answer:

  • Set all targeting for the ad group to “Observations” and at least one targeting method to “Targeting”

Explanation:

https://support.google.com/google-ads/answer/1209882?hl=en

On the Google Display Network, you are given access to a reach of a wide range of customers along with choosing sites or pages on which your ads should appear on, and engage people with a variety of appealing ad formats. To advertise on the Display Network, use any type of “Display Network only” or “Search Network with Display Select” campaign.

To have more control over where your ads show just by choosing the targeting settings. Targeting settings like “targeting” and “Observation” also determine the reach of results of your ads.

  • Set Display keywords as “Targeting” so your ads are shown based on your keywords.
  • Set “Interests & Remarketing” to “Observation” with an increased bid on Soccer Fans to increase the chances your ads will show to people with that affinity audience.

If you have any doubts regarding the question If One of Your Display Ad Groups Isn’t Serving Due to Incorrect Target…do leave us a comment in here.

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