If Your Client Runs a Car Dealership and Wants to Increase Brand Awareness Among Auto Enthusiasts, Which Bidding Type Would You Suggest?

If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?

  • Cost–per–view (CPV)
  • Cost–per–day (CPD)
  • Viewable cost–per–thousand impressions (vCPM)
  • Target cost–per–acquisition (CPA)

Right Answer:

  • Viewable cost–per–thousand impressions (vCPM)


For any new company or business, brand awareness is an asset which will increase the business growth by drawing the customers by reaching more and more range of audiences as time passes by.

For example, if you think of a soft drink, Coc-Cola and Thumsup are the drinks which will get in your mind at first. Similarly, you should make your business brand to get more customers and more profits.

There are different brand-building strategies which can actually increase your brand awareness as you want to. The following are some of the tips of suggestions one should follow to achieve brand awareness.

  • Referral programs must be included as the word will spread through the users.
  • You should make sure that you are delivering ultra valuable content to share on other blogs.
  • Infographics are the best way to display an interesting marketing data in your ad.
  • Getting involved with local partners is important for local-oriented business.
  • Running Social media contests can be helpful as contestants share your brands with others.

If you have any doubts regarding the question If Your Client Runs a Car Dealership and Wants to Increase Brand Awareness…do leave us a comment in here.

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