In–market Audience Targeting Consists of People:

In–market audience targeting consists of people:

  • who are currently researching options and actively considering buying a product or service like yours
  • who are interacting with contextually relevant content
  • who are in your overall target demographic group
  • whom you’ve reached through remarketing

Right Answer:

  • who are currently researching options and actively considering buying a product or service like yours

Explanation:

Audience Targeting is another targeting method while setting up a new ad campaign in Google ads. In this targeting method, you will choose the type of audience you want to show your ad to. As there are so many people in this world you can target anyone you want to.

But you should note that you only get profits or to increase your campaign performance you should be targeting people who are interested in your business or your products.

  • You should start listing your target audiences demographics and should design your target audience based on some factors like location, age, income and so on.
  • The audience targeting is an important method because the channels, language, and information you use to connect with your audience might not be an interesting one for everyone on the list.

For example, if you are a makeup company you should target women for sure but its a waste of effort and time by showing your ads to people who are of age above 50 as they won’t be using makeup at all at that age. So unlisting them from the targeting list is quite an effective decision.

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