In Order to Use Target Cost–per–acquisition (cpa) Bidding, an Advertiser Must:

In order to use target cost–per–acquisition (CPA) bidding, an advertiser must:

  • be opted in to the Search Network
  • be opted in to the Search Network and YouTube
  • be using viewable cost–per–thousand impressions (vCPM) bidding, with a certain number of viewable impressions in the previous 30 days
  • have a certain number of conversions in the previous 30 days

Right Answer:

  • have a certain number of conversions in the previous 30 days

Explanation:

When it comes to advertisement bidding, there are quite a few types available for the advertisers as per Google Ads. The one in contention here is the CPA or Cost per Acquisition.

In this type of bidding, the advertiser will spend a certain amount of money. They will bid the money on the advertisements where it will cost them only when people click on it.

Now the different types of bidding are as follows:

  • Cost per Mile
  • Cost per Acquisition
  • Cost per Click

When it comes to Target CPA, the advertisements are directed towards people who have the prior history in interacting or converting their interactions into results.

Thus, to track the same stat, the advertisers need to measure the conversions of the previous 30 days in order to go ahead with the Target Cost per Acquisition. A small set of data will not help the advertisers get an effective set of viewers.

For More Information: https://support.google.com/google-ads/answer/6268632?hl=en

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