Jackie Is an Advertiser Who Wants to Reach People by Using Both Remarketing and Shopping Ads. What’s the Best Targeting Strategy for Her?

Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?

  • Create one ad group targeted to both remarketing and Shopping
  • Create separate remarketing and Shopping campaigns
  • Create a combined remarketing and Shopping campaign
  • Create two ad groups: one targeted to remarketing and the other to Shopping

Right Answer:

  • Create separate remarketing and Shopping campaigns

Explanation:

https://support.google.com/adwords/answer/6372655

You should organize your account so that it will allow you to better serve the right ads to the right customers. It also allows tracking the effectiveness of the advertising efforts. When people are searching online for some products or services by typing in words or phrases, they are looking at the information that is closely tied to those words.

  • For example, if Eric types Digital Cameras and looks at the ads of the reels then he won’t probably won’t click on the ad.
  • But if you give any deals or any exclusive offers on the Digital Cameras from your website, then there is a lot of chance of him to click on the ad.

To show ads relevant to the searches of people are trying to reach, bundle all of the related ads together with related keywords into an ad group. In this way, you can be able to show all of the related ads to customers searching for similar things. Although there isn’t a correct way to organize your account, one can get best practices to organize.

Do you got queries regarding this question Jackie Is an Advertiser Who Wants to Reach People by Using Both Remarketing and Shopping Ads…then do let us know by leaving a comment below.

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