Someone Browsing the Internet Sees a Google Ads Display Ad for Laptop Computers on A Display Network Site, but Doesn’t Click on It. Two Weeks Later, She’s Interested in Buying a Laptop and Decides to Visit the Site from The Ad. She Finds the Site by Doing a Google Search, Goes Directly to It, and Buys a Laptop. in This Scenario, View–through Conversions Would Be Valuable for The Advertiser Because It Could:

Someone browsing the Internet sees a Google Ads display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could:

  • measure the number of conversions associated with ad impressions
  • track the IP addresses of people who saw the ad
  • track the number of people who saw the ad but didn’t convert
  • measure the number of potential clicks associated with ad impressions

Right Answer:

  • measure the number of conversions associated with ad impressions

Explanation:

https://support.google.com/adwords/answer/1722023?hl=en

You will gain access to a handy set of reports about your conversions, once you’ve set up the conversion tracking. Conversions in the sense, those important actions of your customers taken on your website, such as any purchase or email sign up.

  • Attribution reports show you the paths the customers take to complete conversions and attribute the conversion to different ads, clicks, and factors along the way.
  • Attribution reports can also give you detailed information about the paths that lead your website visitors to conversions for your business.

The overview attribution report provides you with a high-level view of your conversion paths. It also suggests you not just how many conversions you received, but also on average how many days, ad clicks, and ad impressions it took users to convert. This report provides valuable insight into the length of your conversion paths.

Do you got doubts regarding this question Someone browsing the Internet sees a Google Ads display ad for laptop computers on a Display Network site…then do let us know by leaving a comment below.

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