Targeting by Topic Is a Good Strategy if Your Client Wants To:

Targeting by topic is a good strategy if your client wants to:

  • drive sales on his website
  • reach a specific audience
  • control where his ads appear on the Display Network
  • actively manage his budget because he has strict cost–per–acquisition goals

Right Answer:

  • control where his ads appear on the Display Network

Explanation:

https://support.google.com/adwords/answer/2497832?hl=en

Topic Targeting allows your ads to appear on website pages on the Google Display network which have the content-related topics. As the content across the web changes from each time, the pages on which your ads are shown also can change with it. To display your ads on those pages, simply select one or more topics that you find relevant for your ads.

  • Just like your business caters to the needs of certain customers, your customers may be interested in some other certain topics also.
  • So, this Topic Targetting lets you place your ads on some websites about those topics whether it is agriculture, music, or entirely something else.

If you target keywords and topics in the same ad group, your keywords will be considered first when our system decides where to show your ads. Your ads won’t be eligible to appear on pages that don’t match your keywords even if these pages are related to the topics that you’ve chosen.

If you have any doubts regarding the question Targeting by Topic Is a Good Strategy if Your Client Wants To…do leave us a comment below.

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