Viewable Cost–per–thousand Impressions (v Cpm):

Viewable cost–per–thousand impressions (vCPM):

  • lets you pay only for impressions that become viewable
  • lets you bid based on Google Ads’ projected views of your ad
  • applies to all ads that appear in Google Search and on the Display Network
  • counts an ad as “viewable” when 75% of it is visible on the screen for 5 seconds or more

Right Answer:

  • lets you pay only for impressions that become viewable

Explanation:

With CPM or Cost per Thousand Impressions, you place your bid based upon the thousand impressions in the Google Ads. So you will be actually paying for the thousand impressions you are going to get from the customers.

  • But you should note that every impression won’t be intentional as some of the impressions might happen without any intention of clicking that ad.
  • But with vCPM, you will only pay for the viewable impressions.

These viewable impressions are recorded by Google when your ad is 50% visible on the screen for at least a second or longer.

So, by using the vCPM for your ad campaign you will only pay for those ads which were more than 50% on screen for over 1 second.

If you have any doubts regarding the question Viewable Cost–per–thousand Impressions (v Cpm)…do leave us a comment below.

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