What Are the Key Benefits of Using the Google Display Network? (choose 2)

What are the key benefits of using the Google Display Network? (Choose 2)
Select All Correct Responses

  • Massive reach, you can advertise on any website
  • Influence consideration
  • Placing your ads on google.com
  • Sophisticated reporting to measure performance

Right Answer:

  • Sophisticated reporting to measure performance
  • Massive reach, you can advertise on any website

Explanation:

If you want to boost your profits by increasing the growth of your business, then you can’t get the best online platform as good as Google Ads. Google Ads has grown a lot in complexity as the targeting options, campaign types, and ad formats have expanded a lot since its beginning. If you want to measure the performance of your ads or ad campaigns in Google Ads you have to check the following three types of metrics.

  • Traffic-based Metrics:

Using the Traffic based metrics is the simplest form of tracking the performance of an ad campaign. There are a lot of metrics that can be measured at the keyword, ad, ad group to indicate the performance and these also include impressions, clicks, CTRs and average cost per click.

There are factors such as the following which can help you to evaluate quality score which in turn be a lot helpful to lower your Cost per click by increasing the CTR and your Quality Score.

  • Conversion Based Metrics:

By measuring your conversion data you can know how many phone calls, signups, inquiry forms, feedback forms, and sales were made from your active ad campaigns and can find out how much is your cost per conversion for each of these. Also, the Conversion rate is much helpful for advertisers to see which keywords have the best response rate from clicks on your ad.

  • Return on Investment (ROI) based Metrics:

By tracking your ad campaign’s ROI you can be able to see what sales are being made and be able to attribute the value of these to specific keywords and ads in your campaigns.

If you have any queries regarding the question What Are the Key Benefits of Using the Google Display Network…do leave us a comment in here.

Leave a Reply

Your email address will not be published. Required fields are marked *

*