What Can You Do by Creating a Separate Campaign That’s Targeted only To the Display Network?

What can you do by creating a separate campaign that’s targeted only to the Display Network?

  • Set specific maximum cost–per–click (CPC) bids for automatic placements
  • Exclude irrelevant placements and categories
  • Allocate budget and control spend more effectively across campaigns
  • Set a separate placement bid at the ad group level

Right Answer:

  • Allocate budget and control spend more effectively across campaigns

Explanation:

https://support.google.com/google-ads/answer/6385083?hl=en

You can set an average daily budget for your campaigns and can also change it at any time you want to in your Google Ads account. This is the flexibility you will get with the Google Ads account. Your daily budget will be the average amount you would like to spend each day over a course of the month.

  • There is a chance of that your spend might vary from day to day but you won’t be paying more than your monthly charge limit.
  • It is just the daily budget you set which will be multiplied by the average number of days in a month.
  • Sometimes, your ads will get more traffic and double amount of your daily budget will be spent.
  • But the amount will be balanced by days when you spend is below your daily budget.

You can be able to choose the daily budget for each campaign based on your advertising goals and the average amount you would like to spend per each day. If you are starting an ad campaign with a start and end date, then you can also set the total budget for the entire duration of the campaign. Campaign total budgets are only available for video campaigns only at present.

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