What Is Your Advertising Objective if You Want to Ensure Your Content Catches the Eye of The People Who Want What You Offer?

What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?

  • Drive action
  • Build awareness
  • Drive loyalty
  • Influence consideration

Right Answer:

  • Influence consideration



When you are creating a Display Network campaign, you got many features to select from and it’s natural to feel overwhelmed by the options offered to you. Marketing objectives ease your decision-making by guiding you to the specific features designed to work best for a particular goal.

There are three types of such Marketing Objectives of which one of them is “Influence Consideration”. Set up your campaign by seeing at the features which are specifically designed for the Influence Consideration marketing objective. The following are the times when you are advised to your Influence Consideration campaign.

  • Selling a product that requires that you educate your customer
  • Selling a product you want to differentiate from what similar advertisers offer
  • Encouraging customers to explore what you offer

There are features that will help to research customers to find the Potential Product opinions, such as in-market audience targeting and engagement ads. Do you got doubts regarding this question What is your advertising objective if you want to ensure your content…then do let us know by leaving a comment below.

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