What Targeting Options Are Available on The Display Network? (Choose 2)

What targeting options are available on the Display Network? (Choose 2)
Select All Correct Responses

  • Remarketing lists for search ads (RLSA)
  • Connections targeting
  • Affinity audiences
  • Demographic targeting

Right Answer:

  • Affinity audiences
  • Demographic targeting

Explanation:

https://support.google.com/google-ads/answer/2580383

Demographic Targeting, as the name itself suggests, is the way of reaching out to your audience with an Ad Campaign of yours on the basis of several geographical and physiological factors.

Demographic Targeting is the most basic way of segregating the consumers that you are willing to target in a given space or location. However, taking the help of demographic targeting will lower your audience count like anything.

It is because quite a lot of filters are taken into consideration if we think about Demographic Targeting. The main parameters that are considered for the same are as follows:

  • Age
  • Gender
  • Household Income
  • Parental Status

As you can see, firstly, Age is a huge factor. If your Ad campaign specifically targets the youth, then your ad won’t be shown to people outside the age group of say 18-25. For the rest of the people, your campaign is as good as non-existent.

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