When Optimizing for The Display Network, a Clear Call–to–action (CTA) in The Ad Text Is Important in Order To:

When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:

  • set expectations for customers who are in various stages of the buying cycle
  • improve the Quality Score of the ad on all Google properties
  • identify the traffic to your website that was generated by ads
  • increase overall impressions for the ad

Right Answer:

  • set expectations for customers who are in various stages of the buying cycle

Explanation:

https://support.google.com/partners/answer/1722134?hl=en-GB

If you’re new to creating display ads, or if you are looking to improve your display ad performance, here are some tips that will help you to get your job done effectively in a simple way:

  • Use text, images and color schemes effectively in the ads.
  • Do conduct experiments with different display ad types and content designs.
  • Try to create your own custom images which can be used in the display ads.
  • Generate Display ads based on your existing text ads.

Display ads offer many options so that you can take your own time to experiment with different templates, colors, and content to get the best results as said above. Also, you can have some few top tips in creating an effective display ad. The following are some of the tips:

  • Use Responsive Ads
  • Get Ideas for Ads
  • Optimize your Image and brand logo
  • Use clear and compelling headlines and text
  • Include Prices, Promotions, and Exclusives in ad
  • Provide a relevant landing page
  • Create 3 to 4 ads per ad group

If you have any doubts regarding the question When optimizing for the Display Network, a clear call–to–action…do leave us a comment in here.

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