When Reviewing Her Display Campaign, Gina Sees that Her Clickthrough Rate Is Higher on Weekdays from 10 A.M. to 1 P.M. Which Feature Could Help Her Be More Efficient with Her Advertising During This Time?

When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?

  • Bid adjustments
  • IP Exclusion
  • Ad rotation
  • Frequency capping

Right Answer:

  • Bid adjustments

Explanation:

https://support.google.com/adwords/answer/2732132

As far as the question is concerned, Gina is concerned with her clickthrough rate. She notices that an abnormal spike in weekdays from 10 AM to 1 PM. She sees that people are engaging with her display campaign more during these time slots than ever in the entire span of the week. Her display campaign is certainly a success albeit not a complete win.

The few things that can help her out in this regard are:

  • Clickthrough rate
  • Bid adjustments
  • Dynamic keywords insertion etc.

Gina can adjust her bids for the advertisements in her Ad Campaign accordingly. Doing so, she can actually concentrate more on her advertisements in that specific time period of 10 AM to 1 PM. Most likely, the audience that is going through her display campaign is one which browses the internet or uses it in that particular time frame. Hence, concentrating on that will give her the best results possible.

Do you got queries regarding this question When Reviewing Her Display Campaign, Gina Sees that…then do let us know by leaving a comment in here.

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