When Should You Use Automated Bidding?

When should you use automated bidding?

  • If you have had 5-10 conversions over 30 days in a single campaign
  • If you have had 50-100 conversions over 30 days in a single campaign
  • If you have had 50-100 conversions over 15 days in a single campaign
  • If you have had 10-50 conversions over 15 days in a single campaign

Right Answer:

  • If you have had 10-50 conversions over 15 days in a single campaign

Explanation:

https://support.google.com/google-ads/answer/2454005?hl=en

Automated Bid Strategies (Automated Bidding) are devised by Google itself. Automated bidding will take all of the heavy work of setting bids to meet your performance goals for your business. You just need to use these strategy based on your business goals and range of your goals.

These tools specifically help the advertisers who are running their ad campaigns but are unsure of the bids that they need to put in for the ads for their various ad campaigns. Having said that, Google has started providing this service of automatically setting bids for the advertisers through an algorithm.

There are various types of automated bidding with varying goals. These goals are achieved by each type of automated bid strategies which are specifically designed for you to achieve those goals. Those goals are as follows:

  • Increase site visits
  • Increase visibility
  • Get more conversions with your target CPA
  • Increase conversions while staying in control of your keyword bids
  • Meet a target ROAS when you value each conversion differently
  • Get more conversions while spending your budget

If you have any doubts regarding the question When Should You Use Automated Bidding…do leave us a comment below.

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